Laguna Hills Brush Fire | Photo: CNNThe tragic Palisades and Altadena fires highlight that wildfire is California residents’ top environmental concern, reported in a July PPIC survey. A 2023 Orange County poll by Ciruli Associates also showed wildfire and the damage it does as county residents’ top environmental concern. Further, the survey shows public opinion about wildfire is highly affected by news reports, even from remote fires. Smoke is a harmful effect cited by most residents, including those in areas distant from the direct wildfire danger. Wildfire is affecting the public’s concern about climate change but partisanship remains a major variable.
I will present the wildfire county-wide poll on July 15 at the annual conference of the Pacific Chapter of the American Association of Public Opinion Research (PAPOR), which will be held in San Diego August 14 and 15. Two days of panels will present new research on public opinion, methods, and trends. PAPOR will hold its annual convention in San Diego County at the Bahia Resort Hotel.
To get more information, view the PAPOR website: https://www.papor.org
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PAPOR - Political Change in California Sur July 21, 2025
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