Polar Bear SCFD

The Denver Zoo’s earliest and most renowned exhibit held for a Rocky Mountain Brown Bear. In 1918, the Zoo built Bear Mountain, one of the nation’s first naturalist animal exhibits, no bars. Just as the 1988 campaign for the newly conceived SCFD (Scientific & Cultural Facilities District) began, the Zoo opened Northern Shores, a popular polar bear exhibit. A regional poll showed that polar bears are an especially popular animal, so the campaign retained the Zoo’s design artist to create the SCFD bear logo, a version of which has been with the campaigns and the district’s marketing ever since