
Using a random sampling and door-to-door interviewing 90 years ago, three pollsters predicted a Franklin Roosevelt win. He won in a landslide. Since that dramatic beginning, polling has become a multi-billion dollar industry that dominates politics and political reporting in most advanced democracies.
Do the purposes and benefits that the pioneers articulated still hold? The founding troika of George Gallup, Elmo Roper and Archibold Crossley wanted to get the common American into the room where political decisions were made. They had a strong desire to counter special interests with popular opinion. Gallup, in particular, articulated the benefit of being able to focus on specific issues and providing insights between elections.
It took the missed election result in 1948 when Thomas Dewey was predicted to be the winner that Harry Truman said famously, “That’s not how I heard it,” to motivate pollsters to form an association to improve standards and address inadequacies in methods.
Polling’s purposes and credibility will be discussed at the Tuesday Morning Class (DCC) and Denver Press Club on October 13.







