Tuesday, May 8, 2012

Mitt Romney’s Hispanic Outreach Strategy in Colorado


It is likely President Obama will win a majority of the Hispanic vote in Colorado, in fact, even a super majority.  But, as CBS News reported on May 8, Colorado is too important a battleground state for Mitt Romney to ignore any constituency, especially one that could help decide Colorado.

If Romney can shift Obama’s winning percentage among Hispanics from 70 percent to 60 percent, they would contribute 25,000 to 30,000 to what may be a 40,000 Colorado election margin (see Colorado Hispanic Voter Facts below).

Although late compared to the Obama campaign, Romney has thrown himself into showing interest in the large metro Hispanic community.  A booth has been placed at the Cinco de Mayo celebration and an outreach effort is now being organized.

Romney hopes that Hispanic concerns about the economy and jobs will allow him to make inroads among voters who are disappointed in the results of the administration’s first term.


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