The Denver Zoo’s earliest and most renowned exhibit, dating from 1918, held a Rocky Mountain brown bear in its cave-like Bear Mountain. It was one of the nation’s first natural-themed animal exhibits, with no bars.
Fast forward to 1988 when the campaign for the newly conceived SCFD (Scientific & Cultural Facilities District) began, and the Zoo opened Northern Shores, a polar bear exhibit with a viewing area where the bears could be seen swimming underwater. It became wildly popular. A regional poll showed that polar bears are an especially beloved animal, so the campaign retained the Zoo’s design artist to create the SCFD bear logo – a version of which has been central to the campaigns and the district’s marketing efforts ever since.
The SCFD is a national model and has been an operational success in the seven-county Denver metro area for more than 35 years. As it begins its path to reauthorization in 2028, it will be important to keep in mind the basic principles that were established in the original legislation.
A series of blog posts that describe them:
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