Wednesday, January 31, 2018

Denver Post and the Paywall

The Denver Post continues to lose print subscribers and is about to embark on what may be a final effort to stabilizing their revenue stream. The Denver Post will introduce a paywall of $11.99 per month for digital access.

The Denver Post is a community asset, even in its diminished form. It still commands attention with its in-depth stories, ability to set the agenda, and highlighting nefarious and heroic personalities. But, newsmakers – political, policy, commercial and sports – desiring to reach a regional audience must think even more serious about multiple placement.

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