Trump is Dominating Digital Campaigning

Two major articles on President Trump’s digital campaign point out its power and sophistication. He and his campaign believe it will be the key to a close race in a handful of states.

In 2016, Trump won by a handful of votes in Michigan (11,000), Pennsylvania (46,000) and Wisconsin (23,000). These states are still Trump targets as witnessed by rallies, which are events that feed data to the digital platforms. But, other states are on the list – Florida, Minnesota, Nevada, Arizona and even Colorado (Trump lost by 4.9%).

Trump’s digital mastermind, Brad Parscale, is now in charge of the entire campaign. Trump received 63 million votes in 2016 and already has collected the names and emails of 33 million voters. Their goal is to double that number before next November.

The Democrats haven’t really started an effort, with individual campaigns, like Bernie Sanders and Elizabeth Warren, doing the best job, but they have collected less than 10 million contacts thus far.

• LA Times, June 13, 2019, Noah Bierman and Evan Halper
• Wall Street Journal, June 15-16, 2019, Michael Bender, Rebecca Ballhaus and Alex Leary