Smartphone Rules

The Denver Post is right – digital and mobile technology is taking over personal communication and internet connectivity for work, school and news consumption. The Post’s recent employee memo on digital reorganization cited that more than half of its readers access on a mobile devices and the percentage is higher for breaking news and for Millennials.

Pew Research and Gallup agree:

• 91% of U.S. adults have mobile phones (Pew 2013)
• 64% of Americans have a smartphones (up from 35% in 2011) (Pew 4-1-15)
• 85% of Generation Y (18 to 29 year olds) have smartphones; use increases with higher income and decreases with greater age
• 68% use smart phones for breaking news
• 72% of smartphone owners check them at least every hour and 52% multiple times per hour; 81% keep phone near them during all waking hours (Gallup 2015)