Out of the dozen or so theories as to why the British pollsters crashed and burned in the May 7th parliamentary election is that the culprit is the marriage of intense polling (poll-of-polls) and the subsequent media narrative with American-style stealth targeted big data campaigns, the kind brilliantly ran by Jim Messina, Mr. Obama’s 2012 campaign manager, who helped direct Prime Minister David Cameron’s Conservatives.
Read more about the British polling debacle in the Denver Post, May 16, 2015: Ciruli: Election polls face a crisis of confidence. The report was reprinted in the PollingReport.com website, with a host of other analyses of problems with British polls.
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