In 1982, a steel market collapse brought Pueblo’s economy to a standstill. The business and political leadership developed an economic development organization (PEDCO) to promote new business. They asked voters for a one-half-cent sales tax that provided a fund to help entice businesses to move to Pueblo. Ciruli Associates ran the first campaign and several subsequent renewals of the tax. It worked as dozens of new businesses moved in during the following decades.
But Bassett more broadly dedicated his personal time, energy and resources to promote the city to corporate prospects. He never had a discouraging word about Pueblo.
Bassett was a Pueblo character and civic asset.
|Walt Bassett, left, applauds as Sperry executive Bob Faust is introduced during|
a Pueblo Chamber of Commerce event in 1984 | File, The Pueblo Chieftain