There are nearly half a million Coloradan marijuana users (use substance once a month), but most of them are casual users.
- 487,000 adults use marijuana once a month, 9% of population
- Heavy users: 22% of users equal 67% of demand
- Casual users: 54% of users equal 4% of demand
- 7% tourist sales statewide, 90% in ski towns
This is the beginning of a long story on Colorado’s experiment in drug legalization. We are likely to hear much more about the 100,000 heavy drug users.